Case Studies on a Few Women Microentrepreneurs
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN050
Case Length : 6 Pages
Period : 2006 - 2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Not Applicable
Industry : Not Applicable
Countries : India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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7. Uma Rani
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Uma Rani is a 33-year-old woman who has studied till the 10th standard. Her
husband, Rajendra, is an auto rickshaw driver and the couple has three children.
Uma Rani used to earn some money by doing tailoring work. When she heard about
Maxwealth, she approached them to borrow Rs. 11,000 (US$ 250) in order to expand
her tailoring business and also set up an Internet kiosk. Uma Rani realized that
even though the easy availability of readymade garments had led to a decline in
the sales of men's wear, traditional Indian women's wear like, sarees,
petticoats, and dresses would continue to be in demand. She was therefore keen
to expand her tailoring business and set up the Internet kiosk...
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8. Uma
Uma is a 37-year-old woman who made a living by cooking at a hostel. Her
husband earned Rs. 1,500 (US$ 34) per month by doing various home
improvement jobs such as painting, repairs, etc. The money she earned put
together with her husband's income was barely sufficient to meet the family
expenses. She therefore thought of doing something else that would improve
her family's income and standard of living...
9. Archana
Archana is a 30-year-old woman with four children. Her income from manual
labor, coupled with her husband's income, was not sufficient for them to
lead a decent life. Archana was therefore on the look-out for an alternate
source of income. On the advice of one of her friends, Archana borrowed an
initial amount of Rs. 6,000 (US$ 136) from Maxwealth in August 2006 to set
up a vegetable stall...
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10. Swaroopa
Swaroopa is a 42-year-old illiterate woman who worked as a manual
laborer. She earned on an average Rs. 50 (US$ 1.1) per day. The income
was neither consistent nor enough to meet her family's expenses. She
heard about Maxwealth from her neighbors. When she realized that
microfinance could help her overcome her financial problems, she went to
Maxwealth to know more about their activities. She got a loan of Rs.
6,000 (US$ 136) to start her own business of selling fish. Swaroopa's is
the only fish stall in the entire locality of Fatehnagar and it has
fetched her good business... |
11. Kalpana
Kalpana is a 33-year-old homemaker. Eight years ago, she had started a small
business of selling bangles and vegetables from a handcart, with the little
money she had. But she was not able to run the bangles business profitably and
eventually had to close it down. One day, during her daily visit to her
children's school, she came to know about Maxwealth's microfinance activities to
women who wanted to set up their own business. Kalpana approached Maxwealth
along with her husband, Venugopal, for a loan of Rs. 6,000 (US$ 136) to increase
her vegetable business...
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